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Life is complicated, but laundry shouldn't be. Seventh Generation's new easy dose Ultra concentrated laundry detergent provides the right amount of liquid every time, with just a simple flip and firm squeeze of the bottle. This compact 23oz bottle offers the same 66-load convenience as our larger 100oz bottle, but with 60% less plastic, 50% less water, and 75% lighter weight.
Our easy dose power plus formula contains 6 powerful enzymes and surfactants, delivering a powerful clean that tackles even the most stubborn stains. As a Safer Choice EPA certified product, it's a great choice for your busy family, with no unnecessary ingredients.
At Seventh Generation, we believe in doing business differently. We are committed to reducing the environmental impact of our products, increasing their performance and safety, and creating a more sustainable supply chain. By choosing Seventh Generation, you're joining us in our mission to nurture the health of the next seven generations.
Our Seventh Generation Easy dose auto-dosing technology ensures you use the right amount of detergent every time. Simply flip the bottle, give it a firm squeeze, and you're done - one squeeze is all you need for a great clean.
We are proud to be a Certified B Corporation, meaning we are certified to be better for workers, better for communities, and better for the environment. By selecting Seventh Generation products, you are supporting a company that puts planet and people first.
Our ultra-concentrated, ultra-convenient laundry detergent is about to change the way you think about clean. It's easy to use, easy to store, and easy to love. With 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle, this compact 23oz bottle gives you the same 66-load convenience you expect, in a more sustainable package.
At Seventh Generation, we are always evaluating how to reduce the environmental impact of our products, increase their performance and safety, and create a more mindful, sustainable way of doing business. We believe it is our responsibility to set a course for a brighter future, where companies act as partners with other stakeholders to nurture the health of our planet and its people.
Join us in our mission by choosing Seventh Generation. Together, we can make a difference for the whole planet.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
product_dimensions | ‎2.4 x 3.85 x 8.81 inches; 1.44 Pounds | ||||
item_model_number | ‎0732913449736 | ||||
date_first_available | ‎March 1, 2021 | ||||
manufacturer | ‎Unilever | ||||
country_of_origin | ‎USA | ||||
best_sellers_rank | #794 in Health & Household (See Top 100 in Health & Household) #16 in Liquid Laundry Detergent | ||||
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