Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated, Rose Scent

Life is complicated, but doing laundry shouldn't be. With Seventh Generation's new EasyDose Ultra Concentrated Liquid Laundry Detergent, you can get the right amount of liquid every time. Just flip the bottle, give it a firm squeeze, and you're done – one squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but it uses 60 percent less plastic, 50 percent less water, and is 75 percent lighter than our 100oz bottle.

The Rose scent of our ultra-concentrated laundry detergent is made with 100 percent essential oils and botanical ingredients, and the advanced-enzyme formula fights even the toughest stains. It's a great choice for your busy family, with an easy-to-use, easy-to-store, and easy-to-love formula that's about to change the way you think about clean. Try it with our Seventh Generation Dryer Sheets or Liquid Fabric Softener for even better results.

At Seventh Generation, we believe in doing business differently. Our products are healthy solutions for use within your home, and for the community and environment outside it. We're always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It's our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet.

Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing our laundry soap washing detergent and both liquid and fabric softener sheets products, you're joining us in nurturing the health of the next seven generations.

Our Seventh Generation EasyDose Auto-Dosing Technology measures the right detergent amount every time. Just flip the bottle, give it a firm squeeze, and you're done. One squeeze is all you need for an ultra-concentrated, ultra-convenient liquid laundry detergent that gets the job done right. With 60 percent less plastic, 50 percent less water, and 75 percent less weight than our 100fl oz bottle, it's a smart choice that's easy to feel good about. Plus, our advanced-enzyme formula fights even the most stubborn stains, and the Rose scent is made with 100 percent essential oils and botanical ingredients. It's a concentrated laundry detergent that's free from dyes, synthetic fragrances, and artificial brighteners, so you can trust that you're making a responsible choice for your family and the planet.

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